Research
Peer-Reviewed Journal Articles
Morgan, O. Ashton, J.C. Whitehead, W. Huth, G. Martin, and R. Sjolander. “Measuring the Impact of the BP Deepwater Horizon Oil Spill on Consumer Behavior.” Revisions submitted at Land Economics.
Morgan, O. Ashton, J.C. Whitehead, W. Huth, G. Martin, and R. Sjolander. “Accounting for Heterogeneity in Behavioral Responses to Health Risk Information Treatments.” Revisions submitted at Resource and Energy Economics
Bruner, D., W. Huth, D. McEvoy, and O. Ashton Morgan. 2014. “Accounting for Tastes: Consumer Valuations for Food-Safety Technologies using Experimental Auctions.” Agricultural and Resource Economics Review, 43(2): 300-318.
Morgan, O. Ashton, J.C. Whitehead, W.L. Huth, Gregory S. Martin, and R. Sjolander. 2012. "A Split-Sample Revealed and Stated Preference Model to Examine Homogenous Subgroup Consumer Behavior responses to Information and Food Safety Technology Treatments." Environmental and Resource Economics, 54(4): 593-611.
Hindsley, P., S. Hamilton, and O. Ashton Morgan. 2012. "Gulf Views: Toward a Better Understanding of Viewshed Scope in Hedonic Property Price Models." Journal of Real Estate Finance and Economics forthcoming
Huth, W. and O. Ashton Morgan. 2011. "Measuring the Willingness to Pay for Fresh Water Cave Diving," Marine Resource Economics 26(2): 151-166..
Morgan, O. Ashton, and Stuart E. Hamilton. 2011. “Disentangling Access and View Amenities in Access-restricted Coastal Residential Communities,” Journal of Agricultural and Applied Economics 43(2): 1-10.
Morgan, O. Ashton, and William L. Huth. 2011. “Using Revealed and Stated Preference Data to Estimate the Scope and Access Benefits Associated with Cave Diving,” Resource and Energy Economics, 33, 107-108.
Morgan, O. Ashton, and S. Condliffe. 2011. “Spatial Heterogeneity in Environmental Regulation Enforcement and the Firm Location Decision among U.S. Counties,” The Review of Regional Studies, 39(3), 239-250.
Hamilton Stuart. E. and O. Ashton Morgan. 2010. “Integrating Lidar, GIS, and Hedonic Price Modeling to Measure Amenity Values in Urban Beach Residential Property Markets,” Computers, Environment and Urban Systems, 34(2), 133-141.
Morgan, O. Ashton, and Stuart E. Hamilton. 2010. “Estimating a Payment Vehicle for Financing Nourishment of Residential Beaches using a Spatial Autoregressive Hedonic Property Price Model,” Coastal Management, 38(1), 2010.
Condliffe, S. and O. Ashton Morgan. 2009. “The Effects of Air Quality Regulation Enforcement and the Firm Location Decision among U.S. Counties,” Journal of Regulatory Economics, 36(1) 83-93, 2009.
Morgan, O. Ashton, Gregory S. Martin, and William L. Huth. 2009. “Oyster Demand Adjustments to Alternative Consumer Education and Post Harvest Treatments inResponse to Vibrio vulnificus,” Journal of Agricultural and Applied Economics, 41(3): 683-696.
Morgan, O. Ashton, D. Matthew Massey, and William L. Huth. 2009. “Diving Demand for Large Ship Artificial Reefs,” Marine Resource Economics 24(1): 43-59.
Morgan, O. Ashton. 2008. “Loss Aversion and a Kinked Demand Curve: Evidence from Contingent Behavior Analysis of Seafood Consumers,” Applied Economics Letters, Vol. 15(8), 625-628.
Morgan, O. Ashton. 2008. “The Impact of Hurricane Ivan on Expected Flood Losses, Perceived Flood Risk, and Property Values,” Journal of Housing Research, Vol. 16(1), 47-60.
Morgan, O. Ashton, and S. Condliffe. 2007. “Measuring the Economic Impact of Convention Centers and Event Tourism: A Discussion of the Key Issues,” Journal of Convention and Event Tourism, Vol. 8(4), 81-100.
Parsons George R., O. Ashton Morgan, John C. Whitehead, and Timothy C. Haab. 2006. “The Welfare Effects of Pfiesteria-Related Fish Kills in Seafood Markets: A Contingent Behavior Analysis,” Agricultural and Resource Economic Review, October, 1-9.
Morgan, O. Ashton, J.C. Whitehead, W. Huth, G. Martin, and R. Sjolander. “Accounting for Heterogeneity in Behavioral Responses to Health Risk Information Treatments.” Revisions submitted at Resource and Energy Economics
Bruner, D., W. Huth, D. McEvoy, and O. Ashton Morgan. 2014. “Accounting for Tastes: Consumer Valuations for Food-Safety Technologies using Experimental Auctions.” Agricultural and Resource Economics Review, 43(2): 300-318.
Morgan, O. Ashton, J.C. Whitehead, W.L. Huth, Gregory S. Martin, and R. Sjolander. 2012. "A Split-Sample Revealed and Stated Preference Model to Examine Homogenous Subgroup Consumer Behavior responses to Information and Food Safety Technology Treatments." Environmental and Resource Economics, 54(4): 593-611.
Hindsley, P., S. Hamilton, and O. Ashton Morgan. 2012. "Gulf Views: Toward a Better Understanding of Viewshed Scope in Hedonic Property Price Models." Journal of Real Estate Finance and Economics forthcoming
Huth, W. and O. Ashton Morgan. 2011. "Measuring the Willingness to Pay for Fresh Water Cave Diving," Marine Resource Economics 26(2): 151-166..
Morgan, O. Ashton, and Stuart E. Hamilton. 2011. “Disentangling Access and View Amenities in Access-restricted Coastal Residential Communities,” Journal of Agricultural and Applied Economics 43(2): 1-10.
Morgan, O. Ashton, and William L. Huth. 2011. “Using Revealed and Stated Preference Data to Estimate the Scope and Access Benefits Associated with Cave Diving,” Resource and Energy Economics, 33, 107-108.
Morgan, O. Ashton, and S. Condliffe. 2011. “Spatial Heterogeneity in Environmental Regulation Enforcement and the Firm Location Decision among U.S. Counties,” The Review of Regional Studies, 39(3), 239-250.
Hamilton Stuart. E. and O. Ashton Morgan. 2010. “Integrating Lidar, GIS, and Hedonic Price Modeling to Measure Amenity Values in Urban Beach Residential Property Markets,” Computers, Environment and Urban Systems, 34(2), 133-141.
Morgan, O. Ashton, and Stuart E. Hamilton. 2010. “Estimating a Payment Vehicle for Financing Nourishment of Residential Beaches using a Spatial Autoregressive Hedonic Property Price Model,” Coastal Management, 38(1), 2010.
Condliffe, S. and O. Ashton Morgan. 2009. “The Effects of Air Quality Regulation Enforcement and the Firm Location Decision among U.S. Counties,” Journal of Regulatory Economics, 36(1) 83-93, 2009.
Morgan, O. Ashton, Gregory S. Martin, and William L. Huth. 2009. “Oyster Demand Adjustments to Alternative Consumer Education and Post Harvest Treatments inResponse to Vibrio vulnificus,” Journal of Agricultural and Applied Economics, 41(3): 683-696.
Morgan, O. Ashton, D. Matthew Massey, and William L. Huth. 2009. “Diving Demand for Large Ship Artificial Reefs,” Marine Resource Economics 24(1): 43-59.
Morgan, O. Ashton. 2008. “Loss Aversion and a Kinked Demand Curve: Evidence from Contingent Behavior Analysis of Seafood Consumers,” Applied Economics Letters, Vol. 15(8), 625-628.
Morgan, O. Ashton. 2008. “The Impact of Hurricane Ivan on Expected Flood Losses, Perceived Flood Risk, and Property Values,” Journal of Housing Research, Vol. 16(1), 47-60.
Morgan, O. Ashton, and S. Condliffe. 2007. “Measuring the Economic Impact of Convention Centers and Event Tourism: A Discussion of the Key Issues,” Journal of Convention and Event Tourism, Vol. 8(4), 81-100.
Parsons George R., O. Ashton Morgan, John C. Whitehead, and Timothy C. Haab. 2006. “The Welfare Effects of Pfiesteria-Related Fish Kills in Seafood Markets: A Contingent Behavior Analysis,” Agricultural and Resource Economic Review, October, 1-9.
Book Chapters
Morgan, O. Ashton. 2014. “Food Safety,” in Environmental and Natural Resource Economics: An Encyclopedia, edited by Timothy C. Haab and John C. Whitehead, Greenwood.
Whitehead, J.C., O. Ashton Morgan, and W. Huth. 2013. “Benefit Transfers with the Contingent Valuation Method,” in Benefit Transfer of Environmental and Resource Values: A Handbook for Researchers and Practitioners, edited by Robert Johnston, John Rolfe, Randy Rosenberger and Roy Brouwer, Springer.
Morgan, O. Ashton, and William L. Huth. “Using Revealed and Stated Preference Data to Value Large Ship Artificial Reefs: The Key West Vandenberg Sinking,” in Preference Data for Environmental Valuation, Tim Haab, Ju-Chin Huang, and John Whitehead Eds., Routledge Taylor and Francis Group, forthcoming.
Morgan, O. Ashton, and S. Condliffe. “Measuring the Economic Impact of Convention Centers and Event Tourism: A Discussion of the Key Issues,” in Developing a Successful Infrastructure for Convention & Event Tourism, Robert R. Nelson Ed., Haworth Hospitality Press, 2007.
Whitehead, J.C., O. Ashton Morgan, and W. Huth. 2013. “Benefit Transfers with the Contingent Valuation Method,” in Benefit Transfer of Environmental and Resource Values: A Handbook for Researchers and Practitioners, edited by Robert Johnston, John Rolfe, Randy Rosenberger and Roy Brouwer, Springer.
Morgan, O. Ashton, and William L. Huth. “Using Revealed and Stated Preference Data to Value Large Ship Artificial Reefs: The Key West Vandenberg Sinking,” in Preference Data for Environmental Valuation, Tim Haab, Ju-Chin Huang, and John Whitehead Eds., Routledge Taylor and Francis Group, forthcoming.
Morgan, O. Ashton, and S. Condliffe. “Measuring the Economic Impact of Convention Centers and Event Tourism: A Discussion of the Key Issues,” in Developing a Successful Infrastructure for Convention & Event Tourism, Robert R. Nelson Ed., Haworth Hospitality Press, 2007.
Journal Articles Under Review
J.C. Whitehead, Morgan, O. Ashton, W. Huth, G. Martin, and R. Sjolander. “Willingness-to-Pay for Oyster Consumption Mortality Risk Reductions.” Under review at Southern Economic Journal.
Working Papers
“Measuring the Importance of a Food Traceability System in Mitigating Negative Consumer Responses to Contamination Events.” With John Whitehead and William Huth.
“Measuring Resident and Non-Resident Willingness to Pay for Saltwater Fishing.” With William Huth.
“Water Quality and Residential Values: A Natural Experiment Approach.” With Paul Hindsley, Stuart E. Hamilton and Victoria Chung.
“Willingness to Pay for Soccer Player Development in the United States.” With John C. Whitehead.
“Measuring Resident and Non-Resident Willingness to Pay for Saltwater Fishing.” With William Huth.
“Water Quality and Residential Values: A Natural Experiment Approach.” With Paul Hindsley, Stuart E. Hamilton and Victoria Chung.
“Willingness to Pay for Soccer Player Development in the United States.” With John C. Whitehead.